Well you have to ask yourself, are you content with how your website stacks up against your competition?

You may very well have a better product than your competitors but what if you forgot to put certain select products or services on sale for Black Friday, Christmas, or Summertime and you missed out because your prices were too high and others were priced just right?

What if there was a security patch that required you to update your plugins or software risking the chance of breaching your customer’s account information or completely destroying the design of the website you paid thousands to get perfectly right?

There isn’t anything progressive on this Earth that doesn’t require some type of maintenance or nourishment. Still water breeds poison.

If you haven’t already then I highly suggest reading a book titled who moved my cheese or better yet watch it on YouTube.

If you plan on making absolutely no changes at all to your website. It’s still important to assess the back end for there may be things you weren’t aware of.