Packaging Design Brand Identity Beauty & Skincare

The Label That
Sells the Product
Before They Open It.

Simply Miss C came with a product line worth buying. The packaging needed to make sure people didn't walk past it first.

3+
Product Lines
10+
Label Variants
3
Core Brand Colors
100%
Print Ready
Label System — Full Variant Exploration
Simply Miss C Sugar Foot Scrub — All Label Variants Sugar Foot Scrub — Full Label Variant System
The Brief

A complete packaging design system across multiple SKUs — built to hold up on a shelf, on a screen, and everywhere in between.

Simply Miss C is a clean beauty and personal care brand built around natural ingredients and a bold aesthetic. The product line spans foot care, scalp therapy, and body care — including a men's line. Every SKU needed to look like it belonged together, and every label needed to be good enough to sell the product before anyone read the ingredients.

Teal. Black. Gold. Botanical texture. Simple in principle. Demanding in execution.

01SMC Brand Identity System
02Color System — Teal, Black, Gold
03Sugar Foot Scrub — Label Design (Hibiscus)
04Scalp Therapy Serum — Label Design
05Body Butter (Men's Line) — "Savage"
06Botanical Pattern System
07Label Variant Exploration (10+ options)
08Product Mockups — Jars, Bottles
09Ingredient & Regulatory Copy Formatting
10Print-Ready Final Files
Teal
Midnight
Gold
Cream
Design Approach

Packaging that works on a shelf, a product page, and a social media post — without losing anything in translation.

Color System

Teal energy. Midnight black authority. Gold luxury. Three colors that communicate clean beauty without being generic about it. Every combination was tested against real product materials before anything went to print.

SMC Logo & Mark

The SMC monogram lives in a teal brand block — script letterforms modern enough for a retail shelf and personal enough for an indie brand that means what it says. Clean, legible, and scalable to any container format.

Botanical Patterns

White leaf patterns on dark backgrounds — texture that signals "natural" and "premium" without going crunchy. The pattern shifts across the product line to differentiate SKUs while keeping the family cohesive.

Multi-SKU System

From a slim foot scrub wrap label to a wide-body jar to an amber dropper bottle — the design system flexes across every container format. Different shapes. Same visual language. That's the hard part. That's the work.

The Work

The full rebrand applied across every product in the line.

The Result

A Product Line That
Looks Like It Belongs.

Shelf Presence

The teal and black contrast is unmistakable across retail shelving, e-commerce listings, and social media. Simply Miss C doesn't get scrolled past.

Brand Cohesion

From foot scrub to scalp serum to men's body butter — every product reads as the same family without looking copy-pasted. That's a design system working correctly.

Retail Ready

Print-ready files delivered across the full product line — specs built for real-world manufacturing, not just pretty mockups. The work ships.

Next Step

Let's Build Something
That Lasts.

No templates. No shortcuts. Just a brand built to stand.

Start with a Vibe Check